The Obvious Builder
Pro plan preview

Step up to Pro.

Keep exploring on Free, then upgrade when a project needs a custom domain, more pages, larger CMS limits, project sharing, and more Builder AI runs.

Custom domain setup

Custom domains, instantly

Connect a real domain to your Pro site with guided DNS steps and automated SSL. No extra dashboards, no dev handoff just ship.

CMS fields and collections

A serious CMS for real sites

Power blogs, docs, catalogs, directories, and resources with up to 20 collections per Pro site and 2,000 total CMS items.

AI-assisted workflow

AI that accelerates production

Use built-in AI to move faster across pages and sections generate, refine, and iterate without leaving the builder.

Free forever

Free

Start building real sites with starter limits. No credit card.

$0

No credit card. No time limit.

For individuals exploring Obvious, students, makers, and early projects.

  • 2 active projects
  • 5 pages per Free site
  • CMS: 2 collections and 20 items
  • 25 Builder AI runs per month
  • Publish to Obvious subdomains
  • Core editor, templates, and components

No credit card required.

Most popular

Pro

A professional site slot with domains, CMS scale, and stronger AI capacity.

$18 / month

Billed monthly. Cancel anytime.

For founders, freelancers, and solo builders shipping one production site.

  • Everything in Free
  • 50 active projects in the workspace
  • 1 Pro site slot
  • 100 pages on Pro sites
  • 1 custom domain per Pro site
  • CMS: 20 collections and 2,000 items
  • 500 Builder AI runs per month
  • Project sharing for collaborators

Upgrade anytime. Cancel anytime.

Ready to upgrade a site to Pro?

Connect a domain, unlock higher CMS limits, and use Builder AI to ship faster when a site is ready for production.