The Obvious Builder

Custom design withWebflow-level precision.

Start from templates and ready-made sections, then go as deep as you want. Obvious Builder combines a professional component library with true primitive blocks and a precise style editor so you can ship pixel-perfect websites without losing structure.

Design and styling workflow inside Obvious Builder

From fast sections to full custom layouts.

A single workflow for beginners, designers, and agencies.

Ready-made sections

Start from high-quality heroes, navbars, pricing, and footers, then remix them into your own system.

Primitive blocks for full control

When you need total precision, build from primitives with Webflow-level layout freedom and structure.

Pixel-perfect styling

Precise spacing, typography, and layout controls designed for professional results not “template-only” tweaks.

Tailwind-grade design system

Modern styling foundations that scale: consistent rules, reusable patterns, and clean output across pages.

Responsive by default

Design across breakpoints with confidence, keeping layouts predictable and maintainable as sites grow.

Reusable components

Turn what you build into repeatable components your team can reuse across pages and projects.

Start from sections. Customize everything.

Begin with a template or a production-ready section, then make it truly yours. Rearrange structure, swap components, edit content inline, and refine layout visually. Nothing is locked you keep full control from first draft to final polish.

Customizing a section inside Obvious Builder

Primitive blocks for studio-grade layouts.

When you need full freedom, build from primitives: layout containers, grids, stacks, text, media, buttons, and more. This is the foundation pros expect structured building blocks that unlock Webflow-level accuracy without fragile hacks.

Primitive blocks used to build precise layouts

A precise style editor powered by modern CSS patterns.

Control typography, spacing, colors, borders, shadows, and responsive rules from a single inspector. Under the hood, the styling model follows a Tailwind-style approach: clean, scalable, and consistent across pages so your site stays maintainable as it grows.

Style editor showing precise spacing and typography controls
Portrait

We can launch quickly from ready-made sections, but we still get Webflow-level precision when clients ask for custom layouts. The primitives and style editor make the difference.

Lina Morel
Lead Designer, Studio Atelier

Turn designs into reusable building blocks.

Save sections and components into your library, then reuse them across pages and projects. Perfect for agencies and teams: build once, standardize your brand system, ship faster and keep every site consistent.

Reusable components and library workflow

Fast for beginners.Precise for professionals.

Start from templates and sections, then go deeper with primitive blocks and a pixel-perfect styling system. One tool that scales from first site to agency-grade delivery.