Editor
Visual Editor
Pixel-precise layouts, responsive structure, and composable blocks for real production UIs.
Everything you need to build
modern websites the obvious way.
The Obvious Builder combines a pixel-precise visual editor, a template first library, a production-ready CMS, dynamic pages, custom domains, and AI workflow so you can design, publish, and scale without switching tools.
Product pillars
A crawlable overview of the full Obvious Builder surface: editor, templates, CMS, styling, publishing, and AI.
Library
Templates & Sections
Template-first workflow: start from proven systems, remix fast, and ship consistent pages.
CMS
CMS & Dynamic Pages
Collections, fields, drafts, and dynamic routes built for SEO, content, and scale.
Styling
Design System
Typography, spacing, hover/group effects, and consistent styling across every page.
Hosting
Publishing & Domains
Custom domains, production routing, and public pages built to be crawled and indexed.
A visual editor for pixel-perfect layouts on a modern React foundation.
Design like Webflow or Framer ship like an engineered React app. Build responsive structure, reusable UI, and production-grade pages without fighting the tool.
Canvas + inspector that stays simple
Drag, drop, and edit visually, then refine spacing, typography, layout, and responsive rules from a clean inspector without overwhelming panels.
Primitive blocks for full control
Build studio-grade layouts from primitives (containers, grids, stacks, text, media). You get true layout freedom with consistent structure.
Pixel-perfect styling
Control design precisely: spacing scale, type styles, borders, shadows, hover states, and variants designed for professional output.
System-first workflow (not “one-off pages”)
Turn sections into reusable components, standardize patterns, and keep every page consistent as the site grows.
Responsive by default
Design across breakpoints with predictable behavior. Keep layout rules clean and maintainable, from mobile to desktop.
React-based architecture
Under the hood, your site follows a modern React approach clean structure, scalable patterns, and real production-readiness.
Everything you need to build real websites
Five core pillars designed to help your site rank, convert, and scale without leaving the editor.
Templates
Designed section library built into the editor
Start from expert-designed templates, sections, and layout patterns then adapt them. The Obvious Builder is template-first: you ship faster by remixing a system instead of reinventing every page.
- Build from proven sections instead of blank divs.
- Remix layouts to match your brand without breaking structure.
- Ideal for marketing, docs, product pages, and content-heavy sites.
Template and section library inside the editor
CMS
CMS + collections, fields & dynamic pages
built for SEO and scale
Publish updates, blog posts, landing pages, docs, resources, and more with a CMS designed for modern websites. Define collections, structured fields, and dynamic routes that search engines can crawl and understand.
- Collections + fields for structured content Google can parse.
- Dynamic pages for updates, blogs, docs, and resources.
- Combine internal linking + metadata to improve AI and search discovery.
CMS collections, fields, and dynamic pages
Media
Integrated media library + pro imagery
with AI-assisted image workflow
Upload and manage images directly in the builder, then drag-and-drop into the canvas while you design. For faster production, Obvious Builder can also fetch and place professional imagery based on what you describe.
- Upload once, reuse across pages and projects.
- Drag and drop imagery directly into the canvas.
- AI-assisted imagery: describe what you need, place it instantly.
Integrated media workflow and professional imagery inside the builder
Publishing
Custom domains + publishing built for real websites
Go from preview to production by connecting your domain and publishing a stable, crawlable website. Custom domains help search engines trust your site and consolidate authority under a URL you control.
- Publish crawlable pages with stable URLs.
- Custom domains for trust, conversions, and authority.
- A structure designed for indexing, linking, and long-term growth.
Custom domains and publishing flow
“We can finally build exactly what we design pixel for pixel without fighting the tool.”
Latest product updates
Fresh features, improvements, and fixes linked here to help search engines and AI systems discover the full product surface.
BillingFeature
Obvious Builder plans: Free, Pro, and Business
Obvious Builder is designed to be accessible from day one and scalable when your website becomes serious. Here’s a clear overview of our Free, Pro, and Business plans—what each one is for, when to upgrade, and how to choose the right plan for your workflow.
BillingImprovement
Smoother plan upgrades and payments
We improved billing so upgrading or changing plans feels simple, predictable, and fast. Obvious Builder now supports clearer plan selection, a smoother checkout flow, and reliable upgrade/downgrade behavior—so you can switch plans in one click without losing momentum while building.
PlatformFeature
Upload files and link them to buttons
The Obvious Builder now supports file uploads (PDF, Word, Excel, ZIP and more) directly inside your project so you can attach downloadable assets to buttons, links, or sections in seconds. This unlocks common website use-cases like lead magnets, press kits, brochures, product sheets, resources, and gated content workflows.
Feature
Templates are now public and searchable on the web
Obvious Builder templates are now publicly accessible and indexed by search engines—so anyone can discover layouts by use-case, preview them, and start building faster. Think of templates like Canva or Figma: a curated library you can browse, reuse, and customize into real production websites.
EditorImprovement
Smarter canvas & style editor with hover and group effects
Design more interactive, production-grade UI without writing CSS. Obvious Builder’s canvas and style editor now support hover states and group-based effects so you can build modern components (cards, menus, buttons, nav, galleries) with precise control and consistent behavior across a full design system.
PlatformFeature
CMS inside the builder: collections, fields & dynamic pages
Create collections, custom fields, and dynamic pages directly in Obvious Builder no extra dashboards.
PlatformFeature
Integrated media library
Upload once, reuse everywhere, and search a built-in library of high-quality visuals inside the editor.
PlatformFeature
Workspaces are here: organize projects by client or team
Workspaces let you group projects into clear spaces so you can separate client work, side projects, and teams, and keep everything organized as you build more sites.
PlatformFeature
Custom domains in a couple of clicks
Connect your own domain with guided DNS steps and automatic SSL no manual certificates.
Platform
The Obvious Builder Public Preview
Public Preview lets you experience your site exactly as visitors will before publishing. Validate layout, responsive behavior, navigation, and CMS-driven content with confidence.
templatesFeature
Template & section library built into the editor
Browse, search, and drop in hundreds of heroes, CTAs, layouts, navbars, and cards directly inside Obvious Builder, no marketplace hop required.
EditorFeature
Primitive blocks for pixel-perfect layouts
For advanced users, build any layout with sections, stacks, grids, and links no artificial limits.
Explore the product, then build your first site.
Browse every feature in one place: editor, templates, CMS, publishing, SEO, and AI then start free and ship a real site with a clean production structure.