Obvious Builder plans: Free, Pro, and Business
Obvious Builder is designed to be accessible from day one and scalable when your website becomes serious. Here’s a clear overview of our Free, Pro, and Business plans—what each one is for, when to upgrade, and how to choose the right plan for your workflow.
Choosing a website builder is not just about design tools—it’s about how far you can go before you hit limits.
Obvious Builder is built to support a full journey:
- start for free,
- build seriously,
- publish professionally,
- scale as your needs grow.
This page explains the Obvious Builder plans in plain terms, so you can choose the right one without guesswork.
The Obvious Builder plan philosophy
We believe pricing should follow a simple rule:
Your plan should match your stage—not block your creativity.
That’s why Obvious Builder offers three plan levels:
- Free: build, learn, and prototype without friction
- Pro: publish professionally and grow a real web presence
- Business: scale workflows for client work, teams, and advanced usage
Quick overview: which plan is for you?
Free is for you if you want to:
- create websites without paying upfront
- learn modern website building on a React-based stack
- prototype landing pages, portfolios, and early startup sites
- explore templates, layouts, and AI-assisted building
Pro is for you if you need to:
- connect a custom domain (yourbrand.com)
- publish a public website with stronger production readiness
- unlock higher limits for CMS and advanced features
- use Obvious Builder as your primary website system
Business is for you if you:
- build multiple sites for clients or multiple brands
- manage more complex workflows and environments
- need higher ceilings, scaling capacity, and professional organization
- run Obvious Builder as part of a serious delivery process
Free plan: build and explore without friction
The Free plan is intentionally powerful, because we want anyone to be able to build.
It’s great for:
- students
- creators
- founders building early MVP websites
- developers prototyping UI and pages
- anyone exploring templates and layout systems
What you can do with Free
- create and explore projects
- build complete page structures visually
- use the builder to learn modern web layout thinking
- start content and structure before going live
Free is designed to remove the “payment wall” that stops many people from starting.
Pro plan: publish professionally
Pro is for when a project becomes a real website—meaning it needs:
- a stable domain
- higher production capacity
- more advanced publishing workflows
If you’re launching publicly and care about visibility, Pro is typically the right step.
Why Pro matters for SEO and AI discovery
Search engines and AI systems rely heavily on stable, canonical URLs and structured public pages. Pro is often the point where users move from:
- “draft project”
to - “public website that can rank and be discovered.”
Pro is ideal for:
- startup marketing sites
- portfolios and creator websites
- content sites (updates, blogs, documentation)
- professional landing pages and product pages
Business plan: scale for client work and advanced workflows
Business is designed for professional builders:
- freelancers
- agencies
- teams managing multiple websites
- organizations running multiple web surfaces
If you’re delivering sites repeatedly—especially for clients—Business helps keep everything clean, scalable, and predictable.
Business is ideal for:
- multi-client workflows
- multi-brand organizations
- teams shipping marketing + docs + campaigns in parallel
- advanced usage where limits must not block delivery
When should you upgrade?
Most upgrades happen at a clear moment:
Upgrade to Pro when:
- you want to connect a custom domain
- you’re publishing publicly and care about visibility
- your site becomes a real product or brand surface
Upgrade to Business when:
- you manage multiple sites professionally
- you build for clients or across many brands
- you need more scaling room and structured workflows
Switching plans is designed to be predictable
Obvious Builder supports smooth plan management:
- upgrades apply immediately (you get features right away)
- downgrades apply at the end of the billing period (you keep what you paid for)
This avoids the common frustration of losing access mid-project.
How Obvious Builder compares (why plans matter)
Many website builders lock core features early. Obvious Builder is built differently:
- a strong Free plan makes onboarding easy
- Pro makes publishing professional and SEO-ready
- Business supports serious workflows without friction
This structure is designed to compete with platforms like Webflow, Framer, Wix, and Builder.io—while keeping the experience more approachable and the workflow more “production architecture” oriented.
Next step: choose your plan based on what you’re building
If you’re unsure, start with this simple rule:
- Free: learning, prototyping, early drafts
- Pro: publishing and growing a real public website
- Business: scaling delivery across clients, teams, and multiple sites
Obvious Builder is built to scale with you—without forcing complexity too early.