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Upload files and link them to buttons

The Obvious Builder now supports file uploads (PDF, Word, Excel, ZIP and more) directly inside your project so you can attach downloadable assets to buttons, links, or sections in seconds. This unlocks common website use-cases like lead magnets, press kits, brochures, product sheets, resources, and gated content workflows.

Modern websites are more than pages—they’re distribution systems.

If you publish guides, whitepapers, press kits, product sheets, legal documents, templates, or downloadable resources, you need a simple workflow to upload files and connect them to your site. With this update, Obvious Builder makes file delivery a first-class feature.

You can now upload assets like PDF, Word, Excel, ZIP, and more directly into your project environment, then link them to a button, a text link, or a call-to-action so visitors can download in one click.

This is a major building block for content marketing, SEO-driven lead generation, documentation, and resource libraries.

What’s new

Upload files directly into the builder environment

You can upload files as project assets during your normal building workflow:

  • PDFs (guides, whitepapers, brochures)
  • Word documents
  • Excel spreadsheets
  • ZIP archives
  • media files (images, videos)
  • any downloadable asset your site needs

Files live inside your project’s asset system—so they stay organized, reusable, and easy to manage over time.

Link any uploaded file to a button or link

Once an asset exists in your library, you can attach it to UI elements like:

  • Buttons (download CTA)
  • Links in text blocks
  • Cards and sections (resource grids, toolkits)
  • Hero CTAs (lead magnet on landing pages)

This turns “download something” into a simple action inside the editor—no external hosting, no manual URLs, no guesswork.

A cleaner workflow for real marketing sites

The goal is straightforward: make file delivery as easy as adding an image.

Most website builders treat downloads as an advanced workflow (external storage, manual links, or embedding hacks). In Obvious Builder, assets are part of the core website system.

Why this matters (SEO, conversion, and product credibility)

1) Downloadable content improves SEO and authority

High-value assets help your website rank and build trust over time.

When you publish resources like guides, checklists, and playbooks, you naturally earn:

  • more backlinks (people cite and share useful assets)
  • longer on-page engagement (users explore resources)
  • stronger topic authority (Google understands your site is a real knowledge source)

This supports both SEO performance and AI discovery, because structured resources make your site more referenceable.

2) It unlocks lead magnets and conversion flows

Download buttons are a foundational marketing pattern:

  • “Download the PDF”
  • “Get the checklist”
  • “View the case study”
  • “Download the media kit”
  • “Get the pricing sheet”

With Obvious Builder, you can build these flows natively—without forcing users into complicated integrations.

3) It’s essential for real business websites

If you build for startups, agencies, or organizations, file downloads are not optional. They’re required for:

  • brochures and product one-pagers
  • investor decks and media kits
  • policy documents and legal pages
  • documentation exports and PDFs
  • template bundles and resources

This update makes Obvious Builder more complete as a production website platform.

Common use-cases (real examples)

Lead magnets (SEO → download)

Create a landing page and attach a downloadable file:

  • a “Free guide” PDF
  • a checklist
  • a playbook
  • a resource pack

This is one of the best-performing SEO patterns: content page → download CTA → conversion.

Press kit and brand assets

Publish a press page with downloadable materials:

  • logos
  • brand guidelines
  • product screenshots
  • press release PDFs

Product documentation and resources

Create a resources page with downloadable files:

  • setup guides
  • onboarding docs
  • templates
  • internal documents (public or gated)

Blog posts with supporting downloads

If you write long-form content, you can embed downloads directly inside articles:

  • “Download the spreadsheet template”
  • “Get the full PDF version”
  • “Download the examples pack”

This improves content depth and makes the page more valuable.

How it works (simple)

  1. Upload a file into the project’s asset library
  2. Select a button or link in the builder
  3. Choose “Download file” as the action
  4. Publish — and the file is served from your site as a real downloadable resource

No external hosting required.

Best practices for SEO-friendly downloads

If you want downloadable assets to actually improve SEO and discovery:

  • Use a page with clear headings and context around the file
  • Explain what the file contains and why it matters
  • Add internal links to related pages (features, blog, updates, templates)
  • Avoid “empty” download pages—make them content-rich
  • Keep file names meaningful (e.g., startup-pricing-guide.pdf)

Search engines and AI systems reward clarity and structure.

Who this is for

This feature is valuable for:

  • startups building marketing funnels
  • creators publishing resources and guides
  • agencies delivering downloadable assets for clients
  • organizations sharing policies and documents
  • teams shipping documentation, templates, and toolkits

If your website needs to distribute files, this makes it fast and reliable.

Coming next

We’ll keep improving the asset workflow with:

  • richer asset organization (folders, tagging, reuse patterns)
  • more advanced actions (gated downloads, analytics, tracking hooks)
  • stronger resource page templates built for SEO and conversion

File uploads and download buttons are now built into Obvious Builder—so your site can distribute real value, not just pages.