Multi-tenant publishing: serve app, marketing, and tenant sites with a single platform
CMS-driven content: publish collections and dynamic pages cleanly (blog, updates, docs, etc.)
Templates and categories: launch faster with curated starting points
SEO baseline included:
robots.txtandsitemap.xmlgenerated automatically per hostCustom domains: connect domains and resolve the correct project at runtime
Performance-minded: caching and incremental regeneration where it matters
Public release: TheObviousBuilder
Today marks the first public release of TheObviousBuilder a platform to build and publish modern websites with a clean template system, a flexible CMS, and multi-tenant hosting that supports subdomains and custom domains out of the box.
This release focuses on three priorities:
Publishable sites that scale (marketing and tenant sites)
CMS content you can grow over time (blogs, updates, dynamic collections)
SEO foundations built-in by default (robots and sitemap generation per host)
What’s included
1) App and marketing host support
The core application host (and marketing host) supports:
Marketing routes and landing pages
Template discovery pages
CMS content (for example, Blog and Updates) published from a dedicated marketing project
2) Tenant sites (subdomains and custom domains)
Tenant websites can be served from:
Subdomains (for example,
slug.)Development subdomains (if configured)
Custom domains via domain lookup
The correct project is resolved at runtime based on the current host.
3) CMS publishing (static and dynamic pages)
Sites can publish:
Static pages (home, about, contact, and similar pages)
Dynamic pages powered by CMS collections (for example,
/blog/[slug]expanded into real URLs)
4) SEO baseline: robots.txt and sitemap.xml
The platform generates host-aware SEO metadata:
App host: allows public pages but blocks internal paths (builder, auth, api, preview)
Tenant hosts: allows public pages but blocks any app-only paths as defense-in-depth
Sitemaps: marketing host includes marketing, blog, updates, and templates; tenant hosts include static and CMS-expanded dynamic URLs
Recommended next steps
Publish your first Blog and Updates items to start building authority
Create 1–2 SEO pillar guides and 6-10 supporting articles (clusters)
Add internal links from your marketing pages into the new content hub
Coming next
More template packs and category pages
Stronger CMS editor and content workflows
Advanced SEO controls (canonical rules, redirects, structured data)
Performance monitoring and publishing diagnostics